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A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS

“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”
―Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company

“To effectively price, managers must understand market context―the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.”
―Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company

About the Book:

A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.”

Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer―if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy.

This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to:

• Understand how your customer will make buying decisions and the role of pricing in those decisions
• Establish better, more intuitive prices using context
• Develop contextual pricing strategies that defeat competitor pricing―how contextual pricing can be the antidote to destructive price wars
• Harmonize your pricing with branding, product development and channel strategies
• Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more

Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces―and beat the competition through superior tactics, not through lower margins.

When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

• Sales Rank: #870768 in Books
• Published on: 2011-11-09
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x .84" w x 6.40" l, 1.18 pounds
• Binding: Hardcover
• 256 pages

About the Author

Robert Docters is the managing partner for Abbey Road, LLC, a consulting firm specializing in pricing strategy. He previously served as a senior vice president of strategy and pricing at LexisNexis, and before that was an SVP at Ernst & Young.
John Hanson is a partner at Accenture, where he leads the North American Pricing and Profit Optimization strategy practice.
Cecilia Nguyen is a senior manager with Accenture’s Pricing and Profit Optimization strategy practice.
Michael Barzelay holds the London School of Economics’ first professorial chair in public management. He codirects the Department of Management’s new MsC Public Management and Governance, and serves as the founding executive director of the Center for Transformation and Strategic Initiatives, a Washington, D.C.-based nonprofit.

Most helpful customer reviews

2 of 2 people found the following review helpful.
An in-depth guide for optimizing your pricing strategy
By Deni Kasrel
There are plenty of books that can tell you how to market products and services, but few give much attention to the art and science of pricing, even though price is often a critical factor in a buyer's decision-making process. Contextual Pricing fills that gap with detailed explanations of the multitude of variables that go into creating effective and profitable price strategy and tactics. Using research and case studies the authors illustrate how varying circumstances influence buyer mentality and behavior toward a price or set of prices, such as bundles and tiers. The overall tone is much like a textbook, however the many real-life examples add an entertaining quality to the academic content, as do chapter footnotes, which are often humorous (so be sure to read them). You'll learn the how's and why's of price sensitivity that enable you to successfully charge higher prices in certain circumstances, as well as find out how to avoid common pricing mistakes that can cost you big bucks. There's also good advice on how to overcome internal obstacles within a company's operational structure that can impede your ability set optimum prices. A revealing read, this book covers the gamut on pricing and is worth its own cost many times over.

1 of 1 people found the following review helpful.
Understand one of the most important and least understood decisions every company has to make -- Price
By Mark P. McDonald
Pricing is one of the most important decisions companies face. It is also one that is often reduced to a simple set of list prices, predefined bundles and reactionary policies. It does not need to be that way as the authors of Contextual Pricing share in their book. Rob Doctors, John G. Hanson, Cecilia Nguyen and Michael Barzelay have collaborated to create a highly informative, accessible and book that provides actionable advice and examples. They have created a book that is much more than the normal business book and more accessible than an academic look at the complex issue of pricing.

Highly recommended as a comprehensive, business focused and readily accessible discussion of this critical decision. The authors point out the importance of pricing when they discuss the observation that less than half of customer defections are price driven, yet when customers threaten to leave. They also point out that the idea of price elasticity is fundamentally flawed and how to reform this through a combination of segmentation and elasticity.

The authors point out that pricing decisions need to be driven by customer context rather than simple list prices. Pricing is more than just an issue of margin and production costs, but rather a complex set of contextually heavy factores. The authors go on in 17 chapters to explain exactly what this means. The chapters are listed at the end of this review.

This book is highly recommended to every manager and executive who is interested in driving greater success from more successful pricing decisions and programs. CMOs and CIOs should pay particular attention as Contextual Pricing covers the interaction and interdependencies between Pricing, Segmentation and Information.

Strengths

The book is comprehensive in its treatment of the issues of pricing as it covers the impact of marketing, segmentation, bundling and other pricing strategies. Each topic is covered from the central ideas to illustrative case studies.

The book covers emerging and new issues, reflecting advances in ideas around digital pricing, revised bundling strategies, and managing prices in tough economic times. All of these topics lead this book to go beyond just simple notions of price elasticity.

The case study examples cover a diverse range of industries from manufacturers to service companies from long established players to relatively new technology companies. The range of case studies reflects the full range of situations most companies will face.

Challenges

The book is not for the faint of heart. It deeply discusses topics in a significant way that makes the book one that needs to be read, reflected upon, and thought through to see how they apply to your situation. There are few books that have as much underlining and comments in the margins as this one.

The book covers significant ground related to pricing which limits the depth at which it can go into any one topic. Read this book to get a strong understanding of pricing and its role in management. Use that understanding to investigate specific pricing issues.

Here is the list of chapters that give you an idea of the books contents without giving those contents away.

Part 1: The Journey from Product to Context
Chapter 1 - Context and the Death of List Price
Chapter 2 - Why Value Matters Less than Competition
Chapter 3 - Which Context Matter to You?
Chapter 4 - Living in the Digital World
Chapter 5 - Antidotes to Prices Pressure

Part 2: Pricing for Poets and Profit Mazimizers
Chapter 6 - Price Structure
Chapter 7 - Scientific Bundling and Tiering
Chapter 8 - Dangerous Ways to Reduce or Increase Price

Part 3: Pricing Programs and the Marketing Mix
Chapter 9 - Segmentation, Context at Time
Chapter 10 - The Hinge of Fate: Pricing Strategy
Chapter 11 - Higher Return: Introductory Pricing Strategies
Chapter 12 - Brand, Messaging, and Competition

Part 4: Tools for Management
Chapter 13 - First Steps and Missteps
Chapter 14 - Cheap and Cheerful Pricing Tools
Chapter 15 - Key Contextual Data is Not in Your Company's Database
Chapter 16 - An Enabling Systems Architecture
Chapter 17 - Creative Pricing

0 of 0 people found the following review helpful.
Finally, the proof I was looking for!
By Tony J. Ridley
[[VIDEOID:moAIZPDWRZMDY9]]For many years I have been involved in debates, disputes and out right shouting matches with sales and marketing representatives around outdated and poor pricing models. While I had the experience and evidence to change our approach, I lacked the objective comparisons to add weight and validate my views. This book achieves that, over and over again.

Contextual Pricing moves from the problem, the reasons and the solution in a simple and highly practical manner. While others have touched or driven the topic of value based fees or other contextual pricing topics, the authors have done an excellent job of providing multiple case examples, from numerous industries and markets, to cement the reasons behind having scalable and flexible (otherwise known as context) pricing solutions for customers.

I found great value in the offering around identifying and prioritising the real contextual influences, to apply to our markets, customers, competitors and product/services.

I recommend the book for general managers, directors and CEOs, alike. I also recommend it for the more adventurous (and likely to be rewarded for such vision) sales and marketing professionals that deal with selling, servicing or delivering products and services.

The book provides insight and solutions for all likely scenarios, from downturns, market dominance, new entries, old products and complex service/support offerings. Each with it's faults and best practice solutions.

Save yourself the cost of a consultant that may or may not deliver results for your pricing and competitive pricing objectives and invest in the book and time to understand the value it delivers, at a nominal cost to all.

See all 7 customer reviews...

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[B955.Ebook] PDF Download The Alpha's Hunger, by Renee Rose

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Her Millionaire Boss. The Human he can't resist. 
Lying on the floor of her cubicle to stave off a migraine, the last thing Ashley Bell expected was to find the company's notoriously hard-assed CEO, Ben Stone, standing over her. The offer of a ride home is a bigger surprise, but the biggest shock of all comes when Ben asks her to work for him as his personal assistant.
 Despite misgivings about his intentions, Ashley accepts the position. She has barely started the job when she learns her twin sister has been kidnapped, and the price for her life is Ashley's help in a plot to destroy Ben's company. But she soon discovers that Ben has a far more terrifying secret of his own.
From the moment he first crossed paths with Ashley, the beautiful young human from marketing, Ben has been consumed by her. When her life is threatened by his enemies, he casts aside caution and fights with the rage of a beast defending his mate. Not sure he can trust her yet determined to protect her, Ben kidnaps Ashley, planning to keep her under his watch for as long as necessary.
Ashley is none too happy with the situation, but a hard bare-bottom spanking changes her attitude...and leaves her begging for more. Though Ben knows a human girl is no match for the fearsome lusts of an alpha wolf, she ignites in him a hunger he can barely contain. Can he resist the urge to mark her as his own and take her harder than she can imagine?Don't miss this sizzling paranormal from USA Today Bestselling Author, Renee Rose!

• Sales Rank: #137449 in eBooks
• Published on: 2015-05-07
• Released on: 2015-05-07
• Format: Kindle eBook

Review
From USA Today Bestselling Author Renee Rose~A Golden Flogger Award and TRR Reader's Choice Nominee~
"The sex was erotic and alluring and had a few risky factors that amped up the enjoyment level of the book. I did enjoy Ben's highly developed sense of control and the frustration it caused Ashley. That added a nice facet to their encounters and really drew out the anticipation. An enjoyable read."  -Night Owl Reviews
"Fighting instincts and reason, along with bad guys, can do a lot for a relationship. The sex is volcanic, although somewhat rough for some, but I think you'll like The Alpha's Hunger." - Manic Readers

From the Author
Thank you for reading The Alpha's Hunger! Please check out Ashley and Ben's $.99 short story follow up in The Alpha's Punishment. If you enjoyed this book, I would be ever so grateful if you would leave a review, share or recommend this book to others. Thank you!

From the Back Cover
RECEIVE A FREE RENEE ROSE EbOOK!Copy and paste this url into your browser: theirstopunish-freeebook.gr8.com
***FREEBIES***The Elusive "O" - amzn.to/1dA0lEqDeathless Discipline - amzn.to/1dA0mIy
***Cheap Spanks***The Alpha's Punishment - amzn.to/1TfyHNE
Read all Renee Rose's Erotic Romances!Regency: The Darlington Incident, Humbled, The Reddington Scandal, The Westerfield Affair, Pleasing the ColonelContemporary: Theirs to Punish, The Don's Daughter, The Professor's Girl, Mob Mistress, The Bossman, Safe in his Arms, Saved, Milestones, The Elusive "O"Western: The Devil of Whiskey Row, The Outlaw's Bride, His Little Lapis (coming April 20)Medieval: Lords and Ladies: Two Medieval Spanking Novellas, The Knight's Prisoner, Betrothed, Held for Ransom, The Knight's Seduction, Medieval DisciplineParanormal: The Alpha's Hunger, The Alpha's Punishment, Deathless Love, Deathless Discipline, The Winter Storm: An Ever After Chronicle Renaissance: Loving Lucia, Courting CeliaAgeplay: Her Hollywood Daddy, His Little Lapis (coming April 20), Stepbrother's RulesSci-Fi: The Hand of Vengeance, Human Surrender (coming soon)
BDSM under the name Darling AdamsMedical Play:  Yes, DoctorMaster/Slave: Punishing Portia 

Most helpful customer reviews

20 of 20 people found the following review helpful.
A SCINTILLATING SHAPESHIFTER ROMANCE THAT WILL MAKE YOU SHIVER IN DELIGHT
By Kim R.
Prior to reading this sexy shapeshifter erotic romance, I was vaguely familiar with Renee Rose’s work. I’d recently read her age-play romance, HER HOLLYWOOD DADDY, and knew there was buzz surrounding this “naughty” erotica author (who also pens BDSM books under the name Darling Adams). So when I saw the free “follow-up” novella to THE ALPHA’S HUNGER—THE ALPHA’S PUNISHMENT-- I downloaded it mostly out of curiosity because I enjoyed the author’s work. I wasn’t necessarily expecting much more than a pleasant read from that short novella since shapeshifter romances aren’t necessarily my “thing,” but boy am I glad to be proven wrong! In fact, I was so captivated by the dynamic between Ben and Ashley in that short novella that I immediately downloaded this full-length novel, THE ALPHA’S HUNGER.

Without giving too many spoilers away, let me say that I was really blown away by this book. Renee Rose takes the classic alpha boss/secretary hook and adds twist after delicious twist! THE ALPHA’S HUNGER is a beautifully crafted story featuring a magnetically sexy, gloriously tormented Alpha Lone “Wolf” hero who is powerfully drawn to his new assistant, the adorably charming and feisty Ashley Bell. But, knowing deep down that falling in love with a human is a bad idea, he tries to suppress his fierce animalistic urges and vows to keep sweet Ashley at arm’s length. However, all bets are off when his beguiling secretary with the delicious curves and big blue eyes betrays him in the worst possible way, and now both their lives are in grave danger. Of course, there are fierce consequences to be paid for Ashley’s transgressions, and the big bad Ben Stone is not a man to be crossed!

I love the primal attraction between these two characters and how their relationship evolves as the characters become deeper entrenched in Ben’s dangerous and secretive Werewolf world. As a lover of all romance sub-genres (not just erotic bdsm/spanking romances), I have certain criteria to what makes a romance truly special: A unique premise that hasn’t been done hundreds of times. Hot, fiercely protective alpha heroes with a gentle touch. Sweet, smart, feisty heroines. Sizzling romantic chemistry brimming with emotional tenderness. Sparkling dialogue. And, most importantly, a deeply emotional component that melts my heart. THE ALPHA’S HUNGER has all that and more! It goes without saying that I was captivated by the book’s visceral romantic prose, suspenseful atmosphere, hot sensuality, and vibrant characters, but it was the emotional depth in this story that truly made this book shine. I found Ben’s deep inner turmoil to be particularly gripping, and I really believed that this gruff hero truly loved the heroine with every breath he took, and would do anything to protect her from harm. Even if that meant staying away from her forever. The inner battle he waged as he fought against his primitive instinct to mark her as is really resonated deeply, and added a nice level of complexity to this book.

And while the spanking scenes were unquestionably scorching hot, in my opinion, it was just icing on the cake and not the main draw of this book. I think all fans of the PNR genre looking for a hot, sexy, emotionally-provocative read would probably love this book, not just spanking erotica aficionados.

Bottom line: Renee Rose is now officially on my list of favorite romance authors I’ve read in 2015, and I look forward to eventually catching up on many of her backlist titles, as well as her future releases!

3 of 3 people found the following review helpful.
An amazing story with great characters that you can't help but fall in love with right from the start!
By Sharon S
To be honest I normally shy away from the shape-shifter romance books since I can’t really get in to them – they just seem like too much fantasy. I must admit that in this case I was very pleasantly surprised. The main characters are Ashley Bell who is a 25 year old marketing assistant at Stone Technologies and 30 year old Ben Stone who is the owner and CEO of Stone Technologies. Ben took over the running of the company after the death of his brother Leon. Immediately Ben is attracted to Ashley which is very confusing for him since he is an Alpha wolf and she is a delicate human. Without thinking he offers her a position as his personal assistant so that he can keep an eye on her. Their mutual attraction is apparent in the first chapter. Ben indicates many times that he does not want to get involved with her since he has a lot of baggage including guilt for the death of his father and brother, not being the leader of the wolf pack and not being a good CEO at Stone Technologies. His life is also in danger so he is afraid being close to her will put her in danger.

Almost immediately after becoming his assistant, Ashley’s sister is kidnapped and Ashley is blackmailed into swapping Ben’s computer to save her sister. As part of Ben’s wolf abilities he can sense her distress and immediately knows that something is wrong. It turns out that the computer she was provided to swap with his is a bomb so he follows her to the meet where she is supposed to swap his laptop for her sister. Things go wrong and so he kidnaps her to try to figure out why she tried to kill him. So as the story progresses Ben is trying to protect Ashley and save her sister along with finding out who wanted his computer and why and truly who is behind the “hit” in the first place. During all this Ben tries to deny his attraction to Ashley since he knows she is not a suitable mate for an Alpha wolf.

I really enjoyed the main characters and felt the story moved through the plot at a nice pace. There was enough character development, romance and suspense to make me love the characters and their struggles. There were a lot of twists and turns and some parts that I really felt butterflies in my stomach! That trembling feeling for me it the sign that the author is really doing a great job and making me fully vested in the story. I really felt that Ben would do everything in his power to protect Ashley even if he has nothing to gain by it. Ashley is also a strong character who does not back down when challenged. While the erotic scenes were really hot, the fact that there was a moving plot and characters is what really makes this book special. I am glad that this is a full book with no cliffhanger and am anxious to see what happens next in the lives of Ben and Ashley.

An ARC was provided by NetGalley in exchange for an honest review.

3 of 3 people found the following review helpful.
reviewed by redz world reviews
By Tina Brunelle (Redz)
Ashley finds herself thrust into a world she didn’t know existed and not in a good way. Her sister is in danger and she has just tried to kill her boss, at least inadvertently. Will she find her sister and save herself? Chances of success seem a bit slim or are they? The Alpha’s Hunger by Renee Rose was the first time I read this author but I can honestly say it will not be the last. This story was well written and full of action from the get go. Ashley has found herself in a no win situation but she is determined to save her sister and do the right thing. Little does she know just how stacked against her the odds are. And Ben isn’t quite sure what to make of the shy human. His wolf is fascinated by her and so is the human side, but why? Finding out was half the fun and seeing Ashley stand up to the Alpha wolf was the other half. Seeing how Ms. Rose managed to tie up the threads of this story in a way that was believable and exciting was well worth taking a chance on this new to me author. The story was well written and the characters were likeable. I hope to see more in this world and look forward to reading more from this author in the future.

Four Twinkling Stars

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Tea is one of the world's most popular beverages, and the birthplace of tea is China. Until the 1830s, China was the only producer of tea, and today it remains the world's greatest producer and consumer. Tea in China is a history of China's national drink, where it came from, how it was drunk, and the place it has occupied in Chinese society from prehistory to the present.

Prehistoric use of tea by Peking Man and Laotian Man are discussed, as are the changing teas favored by the various dynasties. The role of tea in the spread of religions is reviewed, as is the impact of Chinese teas on societies as varied as the Japanese and Europeans. All aspects of tea and its socio-economic place in Chinese life are examined in detail. Tea in China will be of considerable use to scholars of Chinese history and culture and to those concerned with the folkways of food and drink.

• Sales Rank: #3833840 in Books
• Published on: 1992-01-30
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .56" w x 5.98" l, .98 pounds
• Binding: Hardcover
• 184 pages

Review
"A major contribution to tea (and thus world) history and to understanding ancient and modern China and her most legendary elixirs, this instant classic by Paris-based independent scholar John C. Evans is a ripping good read for China history buffs. Highly recommended for the serious!"-TEA TALK

"An enjoyable book to read."-Journal of Third World Studies

..."a well-informed and discursive walk through Chinese history in which much lore about tea is related."-The Journal of Asian Studies

?An enjoyable book to read.??Journal of Third World Studies

?An enjoyable book to read.?-Journal of Third World Studies

?...a well-informed and discursive walk through Chinese history in which much lore about tea is related.?-The Journal of Asian Studies

?A major contribution to tea (and thus world) history and to understanding ancient and modern China and her most legendary elixirs, this instant classic by Paris-based independent scholar John C. Evans is a ripping good read for China history buffs. Highly recommended for the serious!?-TEA TALK

.,."a well-informed and discursive walk through Chinese history in which much lore about tea is related."-The Journal of Asian Studies

About the Author

JOHN C. EVANS is an independent researcher currently living in Paris. He has written on ancient and medieval European topics, and is presently involved in research on teahouses and tea in Japan.

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• Sales Rank: #2255447 in eBooks
• Published on: 2014-05-05
• Released on: 2014-05-05
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This book presents a comprehensive analysis of D2D communication over LTE-A band. The book uses 3GPP LTE-A as a baseline and explains all fundamental requirements for deploying D2D network under cellular systems from an architectural, technical and business point of view. The contributors explain the standardization activities of Release 12 of LTE-A, which has been recently acknowledged as support of D2D communication in LTE-A. The text updates the research community on the D2D roadmap as well as new features emerging for consideration in 3GPP.

• Sales Rank: #4110483 in Books
• Published on: 2014-04-06
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .90" w x 6.10" l, 1.25 pounds
• Binding: Hardcover
• 308 pages

From the Back Cover

This book presents a comprehensive analysis on D2D communication over LTE-A band, while explaining D2D communication. The book considers 3GPP LTE-A as a baseline and explains all fundamental requirements for deploying D2D network under cellular systems from an architectural, technical and business point of view. The contributors explain the standardization activities of Release 12 of LTE-A, which has been recently acknowledged as support of D2D communication in LTE-A. The text updates the research community on the D2D roadmap as well as new features emerging for consideration in 3GPP.

About the Author
Shahid Mumtaz is a senior researcher engineer at the Instituto de Telecomunicações - Pólo de Aveiro, at the Universitário de Santiago, Portugal Jonathan Rodriguez is the Group Leader of the 4TELL Wireless Communication Research Group with the Instituto de Telecomunicações - Pólo de Aveiro, at the Universitário de Santiago, Portugal.

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Excellent Book for anyone who needs to quickly learn about D2D and LTE
By jhollar
I needed a book that would quickly provide me with the background and concepts of D2D and LTE as they relate to 3GPP R12. This book should be used as a foundation to help you quickly grasp the concepts and background.

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Updated edition of this authoritative introduction to management, incorporating theory and practice, with emphasis on the changed Irish and global business environments. * Extensively revised, this edition includes: * historical and recent developments in the Irish business sector, supported by new data, trends, legislation and policy * emphasis on the role of ethics in business and management today, with specific reference to Irish case studies * the changed global business environment; its challenges and impact * an introduction to change management, its pivotal link with innovation, and it's strategic role in a rapidly changing business environment. * Includes many new case studies, vignettes and bestpractice examples, reflecting today's workplace in a variety of industries and sectors. * Provides practical information and examples in how to apply management theory in a changing and challenging work environment. * Engaging examples as well as skill-building and application exercises in each chapter help students understand and apply basic management principles. Written For: Management courses at diploma or degree level, and professional examinations with a management module

• Sales Rank: #7053364 in Books
• Published on: 2013-09-13
• Dimensions: 9.69" h x .71" w x 7.40" l, 1.51 pounds
• Binding: Paperback
• 384 pages

About the Author
Dr Siobhan Tiernan is a lecturer in Management/Aviation Management at the Kemmy Business School, University of Limerick. Michael J. Morley is Professor of Management at the Kemmy Business School, University of Limerick, where he teaches international management. He is the current Chair of the Irish Academy of Management.

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A thoroughly updated examination of Latin American
Latin America: An Interpretive History interweaves the story of Latin America with coverage of broader themes and regional differences. Building upon the work of original author E. Bradford Burns, current author Julie Charlip presents Latin American history as a continuum to help students make connections among time periods and events, and see the impact of the past upon the present. A new closing chapter examines in detail the “Pink Tide”–the swing left in Latin America that began at the end of the twentieth century and has continued over the last 15 years.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
 

 

• Published on: 2016-01-30
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .50" w x 7.20" l, .0 pounds
• Binding: Loose Leaf
• 384 pages

About the Author
Charlip is an associate professor of history at Whitman College in Walla Walla, Washington.

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