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Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local-Economy Pioneer, by Judy Wicks
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It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that's what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant-one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.
Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world-helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.
Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People store, her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.
Her memoir traces the roots of her career - exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what's right, and do well by doing good.
- Sales Rank: #2275795 in Books
- Published on: 2013-04-03
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x 1.22" w x 6.39" l, 1.38 pounds
- Binding: Hardcover
- 320 pages
Review
Publishers Weekly-
Restaurateur and activist Wicks has been an inspiration and a model to her fellow Philadelphia businesses and to adherents to the sustainable-food movement for several decades. This charming memoir follows Wicks from her bucolic small-town childhood to her youthful disillusionment, short-lived marriage to her childhood sweetheart, and early adventures working with him for VISTA in Alaska, where she was struck by the community-focused value systems and vowed to replicate them in her own life. Back in Philadelphia, she and her first husband opened a store selling counterculture products, but, to Wicks’s chagrin, her husband ultimately did not have faith in her abilities. After their divorce, and other restaurant experience, she remarried and had two children, whom she raised above the restaurant she founded―the White Dog Cafe. The Cafe gained international acclaim for its socially responsible business, serving farm-fresh local food and building the local living economy movement. Though its audience is likely to be limited to those already sold on the local food movement, this book is a touching and passionate story of an activist who turned her values into a sustainable and financially solvent endeavor.
ForeWord Reviews-
"Wicks first opened her restaurant, White Dog Cafe, on Sansom Street in Philadelphia in 1983. The restaurant became a beacon in the struggling neighborhood and known internationally for its commitment to farm-fresh, fairly traded, organic food―long before such eating habits were in fashion. Readers will be engaged and invigorated as they watch Wicks succeed with her innovative ideas; they’ll also be inspired as her perspective on the world grows in scope from her restaurant to her city to the whole world.
Wicks’ memoir begins far before she opens White Dog Cafe, when she built a fort in the woods at age nine. Readers who are expecting strictly business advice and activism information will wonder why she begins here―but the more literary reader will see that she is examining the power of a sense of place. As a child she felt a strong connection to the woods near her house; as an adult she feels a strong connection to Sansom Street, and eventually the world beyond.
Wicks’ memoir does a fantastic job of sharing how she’s learned and grown through her experiences and travels around the world. Readers will be inspired and will learn about the world and business along the way―but the readers who come away the most satisfied by
Good Morning, Beautiful Business will be those who never lose sight of the fact that Wicks is a sharing a memoir, a story; her goal is not to create a guidebook (though she has the skills and expertise to accomplish it).
While it’s a compelling memoir, readers who want to follow in Wicks’ footsteps would benefit more from a how-to book on the subject that uses Wicks’ success as a model, but emphasizes practical steps and advice for readers. Wicks shares her business knowledge and success with readers, but more than that, she shares her heart and her life."
"Judy Wicks' brilliance redefines what a business can be. The White Dog Café models what commerce will become if we are to create a livable future. This is business as spiritual practice, business as kindness, business as community, business as justice, joy, transformation, leadership, and generosity. There is nothing here you will learn in business school because the White Dog Café is not in the business of selling life; it's in the business of creating life. How blessed is Philadelphia and the world for her presence and prescience."--Paul Hawken, author, Blessed Unrest
"Judy Wicks followed her passion and trusted her heart; she uncovered and was guided by what makes healthy local businesses thrive; and then she led a movement to share her discoveries and help transform other local economies. Now, thanks to her vision and leadership, there are hundreds of communities unlocking the power of local commerce for good. What a gift from a true pioneer who shows us how to unite an avocation with a vocation!"--Will Raap, founder, Gardener’s Supply and Intervale Center
"Guided by her own powerful activist sensibility, Judy Wicks beautifully conveys the important influences that a restaurant, or any business, can have within a community―politically, economically, and socially."--Alice Waters, owner of Chez Panisse and author of The Art of Simple Food
"Judy Wicks is something rare, invaluable, and essential in our time: a visionary artisan of cultural renaissance. Read this book. Learn what she’s done and, even more important, how she became who she is. Let her story inspire you more fully into your own cultural artistry."--Bill Plotkin, author of Soulcraft, Wild Mind, and Nature and the Human Soul
"Fun and funny, kind and savvy, Good Morning, Beautiful Business is a rollicking good tale about a rollicking good life. From working as a waitress at a restaurant she helps save from demolition at age 23, to becoming a world leader in the socially responsible business movement, activist-entrepreneur Judy Wicks shows how one woman can help build a compassionate, locally sourced economy--and have a blast doing so. These pages are as full of friendships, food, and dancing as they are of great ideas that could apply to businesses in any town. Judy Wicks is an inspiration. By the end of this wonderful book, she seems like an old friend whose example can change your life."--Sy Montgomery, author of The Good Good Pig
"If there ever is a Nobel Prize in planet-saving, Judy Wicks deserves to be the first recipient. Besides creating one of Philadelphia’s most popular restaurants (the White Dog Café), her legacy includes Pennsylvania’s local food movement, America’s fastest growing network of independent businesses, and entrepreneurs worldwide –especially women – whom she has inspired to make business the leading edge of social change. In this riveting, funny, and moving autobiography, Judy also reveals herself as a superb storyteller and a sharp policy critic. Her life story, which unfolds from the Arctic to Chiapas, shows how one passionate person really can bend the arc of history toward justice."--Michael H. Shuman, author, Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity
"Judy Wicks's journey is potent medicine for a culture that falsely separates personal life and work, self and community, business and environment, and entrepreneurship and activism. Anyone who wants to engage their full entrepreneurial vision, and find their own unique path that may combine seemingly disparate goals, can take heart: this remarkable story is a visionary beacon and joyful read."--Nina Simons, co-founder, Bioneers
"Beware. This is a business book like no other. It will change how you see the world, America, business, and the economy and should be required reading in every school of business and department of economics. Judy Wicks teaches us how to succeed at business while managing from the heart, having an outrageously good time, and measuring success as contribution to healthy communities and a world that works for all. Those who take Wicks and the White Dog as their model change the world one beautiful business at a time."--David Korten, cofounder of YES! Magazine and author of Agenda for a New Economy: From Phantom Wealth to Real Wealth, and The Great Turning: From Empire to Earth Community
"Wow. What a woman, what a book. In it, you enter the life of someone who, even as a child, learned that she could create―that she could make things and make things happen. We need Wicks’s confidence and courage now more than ever. So read it and you’ll get some. Her spunk is contagious."--Frances Moore Lappé, author of EcoMind: Changing the Way We Think, to Create the World We Want
"Judy Wicks is one of the most amazing women I have ever met. She ran the legendary White Dog Café with passion, heart, common sense, and financial success. And she continues to blaze new paths on the road to a truly sustainable people-centered economy. This is a must-read book."--Ben Cohen, cofounder, Ben & Jerry's
"Judy Wicks is one of our great leaders and visionaries, and this books makes clear why. She thinks about traditional subjects ("business," "economics") in fresh, practical, real, and powerful ways. Read it and then live it yourself!"--Bill McKibben, author of Deep Economy: The Wealth of Communities and the Durable Future
About the Author
An international leader and speaker in the local-living-economies movement, Judy Wicks is former owner of the White Dog Café, acclaimed for its socially and environmentally responsible business practices. She is also cofounder of the nationwide Business Alliance for Local Living Economies (BALLE), as well as founder of the Sustainable Business Network of Greater Philadelphia and Fair Food — both incubated at the White Dog Café Foundation and supported by the restaurant's profits. In her retail career, Judy was founder and owner of Black Cat, which featured locally made and fair-trade gifts for twenty years. In 1970, Judy cofounded the original Free People's Store, now well known as Urban Outfitters.
Her work has earned numerous awards, including the James Beard Foundation Humanitarian of the Year Award, the International Association of Culinary Professionals Humanitarian Award and the Women Chefs and Restaurateurs Lifetime Achievement Award.
She lives in Philadelphia. Continuing her work to build a new economy, Judy mentors the next generation of entrepreneurs and consults for beautiful businesses. She can be reached at www.judywicks.com.
Most helpful customer reviews
13 of 14 people found the following review helpful.
The mentor we've all been waiting for!
By Julie
I was a kindergartener when White Dog Cafe opened in Philadelphia. I wouldn't know about the cafe until after I opened my own cafe 22 years later. My business was founded on a Triple P bottom line - people, planet & profit - and about a year after we were opened, I came to the conclusion that if I really was committed to that foundation then revitalizing local economy was the first step towards sustainability. It took a couple more years to see a "Think Local First" campaign in full swing in my community, but while searching for those who intuited this same path towards resilience, I learned about the founder of the Business Alliance for Local Living Economies (BALLE), Judy Wicks, also founder of the legendary White Dog Cafe. Judy is a pioneer of bringing ethics to a table where billions are invited through her proven & mature model of what is now known as social & activist enterprise.
Wicks memoir "Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local Economy Pioneer" was published in Spring 2013 (Chelsea Green) and after reading the first few chapters I unexpectedly burst into tears. My own independent business had just turned seven, and I was in the process of reviewing the massive impact the localism movement had with not just my enterprise, but all of my entrepreneurial counterparts who managed by a hair and tooth to escape collapse while huge banks and franchises folded in the economic downturn of 2009. My time spent dedicated to promoting the concepts of localism, often shifting direct focus away from my own cafe, was effective in ensuring a much healthier economy for us all. That time investment was seen as a risk by some, and often had me in hot water with associates, but this ability to multi-focus and act as a catalyst for the local economy movement was absolutely vital, and not just to my little cafe. It was a dire necessity for our entire community and sense of place - we could all rise together if we combined our voices about the benefits of supporting local & independent or many of us would fall and be slow to recover with a "competitive, take care of your own, first" mentality.
Reading this memoir from a living legend who achieved financial success alongside remarkable social change which is still sweeping the globe and redefining neighborhood business everywhere, I cried three chapters in for two reasons. One, she mentions her first period and other perfectly normal rights of passage into womanhood, letting me know this was not just any memoir - this book about business & social change from a woman's perspective goes there, where a remarkable few dare to go. This sets up Judy's approach of noticing something that needs to be seen or heard and done differently and courageously going there to show and tell & then catalyze massive social change. Wicks is a storyteller, she delicately balances transparency with respect, she speaks of her journey to her feminine side, of questioning that stiff lipped voice in her head, of her vulnerability and doubt, and does not apologize for her style of leaping into projects and businesses without a plan, trusting her response-ability as her heart impulsed her towards this or that.
The second reason I lay sobbing was because Wicks shared her experience about the shadow side women experience in a male dominated economic model. Early on, her creative gifts, relationship building skills, sense of place and ability to sense what wants to emerge were discounted because they couldn't be quantified on a spreadsheet. Through this she realized she was a builder, not a fighter, and there was strength in walking away. She didn't expend energy seeking justice for herself in two instances where she relied on verbal agreements that were unfortunately not upheld by the other party. Judy let go of earnings in those instances, and directed her power of positive influence and transformation towards reinventing business and redefining growth, using profits as a tool to transform her community and eventually the national and global economy.
Judy's multi-focus success is founded on relationships, curiosity and courage to share and act. Reading her story will take you to the aftermath of the Acteal massacre in Chiapas, Mexico where friends in the region reported paramilitary were after the supporters of the Zapatista's indigenous rights movement and alerted her to the shocking situation in Mexico that was not making American headlines. Judy couldn't let this pass unnoticed and formed Businesses for Ethical Trade & Human Rights in Chiapas (BETHRIC) an alliance of American import business owners to discover firsthand what was going on. Her connections formed through her int'l sister restaurant program sparked a heart felt desire to make a difference and she called upon her business relationships to generate news coverage and build a financial bridge by loaning money to ensure the next crop would be purchased from a devastated coffee cooperative, which eventually flourished. That trip showed her"the Zapatistas' call for independence and local self-reliance was the call of threatened communities everywhere"and the experience nurtured "the seeds of my own role in the global rebellion against corporate globalization. In the call of the Zapatistas, I discovered my own voice of protest and eventually my call for a new economy. This was my fight, too."
Her story continues through a brief history and wisdom on social finance, local food, animal husbandry, the localism movement. Wicks recounts being discovered by Ben & Jerry's Ben Cohen and lessons learned from their takeover as well as greats like David Korten and many other change agents blazing a path towards a more just and equitable society. She also shares specific business practices and programming that continue to inspire even the most progressive of entrepreneurs, myself included. She outlines her unique Social Contract arrangement to sell White Dog while licensing the brand as a way of ensuring the purchasing practices and ethos of the business were carried forward into the future so her suppliers would find some protection and patrons could still trust the products even though Judy was not at the helm.
To say that Judy Wicks is the godmother of American independent business would be appropriate, but do not let that title make you think her time has come and gone. Indeed, now is the time for our godmothers voices around the world to be heard and respected. She's shared her fascinating story thus far, and the dizzying amount of accomplishments this one woman is responsible for is certainly far from over. In fact, each person who sinks into this book will feel largely validated that their intuition that a more just and sustainable approach to business and community is a practical, possible and certain path forward. Anyone who seeks inspiration to create the enterprise and community they always imagined possible will find it overflowing with gems. Forget about climbing a ladder or building an empire. In Judy's economy, serving others comes first based on authentic relationships, thinking with heart and brain, and placemaking as the foundation for resilient communities, sustainable business and growing happiness.
9 of 9 people found the following review helpful.
Complete Inspiration
By Anna B
If you've ever wondered how you can live your values and still thrive in the modern world of commerce, you need to read this utterly compelling book. Judy Wicks is such a vivid writer reporting on a life so well lived that you'll want to jump up and do better in your own life. A wonderfully written book about a remarkable life. Smart, compelling and fun.
4 of 4 people found the following review helpful.
Being the change you want to see...
By Jerry E. Gorde
Capitalism is economic warfare. The object is to win and as such, someone (hopefully not you) must lose...this is old school, hardball capitalism...great for a few, disastrous for far too many people and a destructive force/trajectory for our planet.
Along comes Judy Wicks, your tour guide to a different and better way to play the great game of business...one in which, everyone can win, hearts and heads are attached/aligned, integrity and compassion are part of the dance, conscience is good and essential and business is part of the solution and not the driving force behind the problem.
Take the journey into the possible with Judy, it is fun, she inspires and yes...it can be done. Perhaps all you really needed was a little proof and guidance along the way in order for your own best self to be reflected in the business you create and share with others - customers, suppliers, employees, community and even your own competitors!
I have seen this transformation for myself, participated in my own way along the way, have shared the path with many others...and you are not alone. Kudos to Judy for having made the story of her own journey such a good, enjoyable and valuable read!
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